Our exhibition at the Fuorisalone 2018: “The Way of Effects”

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Our exhibition at the Fuorisalone 2018: “The Way of Effects”
Gianni Foietta


Our exposition “The Way of Effects”, last episode of Color Design project, was located on the third floor of the FuturDome: since 2014 this project has promised designers, architects and style centres chromatic and finishes solutions for domestic and contract spaces that are being developed and will characterise future scenes of interior design.

It’s the first time we have revealed the rules to combine trendy colours with effects specifically created for manufactured items of wood, plastic, glass and metal. In the space items communicate with each other, but also with a changing speaker, able to modify and influence their aspect: it is the light, artificial or natural, that with “The Way of Effects” becomes a controlled and essential element in the design of domestic and contract spaces.

The Fuorisalone of Milan is truly a unique event because it can never be the same. The world of design travels at supersonic speed, new trends catch on and technology opens doors to little-known worlds.

Change is a key part of design and for this reason Ventura Projects bravely decided to leave the zone of Lambrate and open a new centre, denominated Ventura Future, composed of the exhibition space Loft and of FutureDome. As its name suggests, the FuturDome of Via Paisello, amazing building restored and former meeting place of Italian futurists, hosted future-oriented brands and designers.

Numbers, 45,000 visitors for Ventura Future, 55,000 for Ventura Centrale on an estimated total of 500,000 visitors of 1367 events of Milano Design Week (source Sole 24 Ore), proved the organisation to be right, because, compared to last results of Lambrate, it was able to direct professional visitors towards more selected and coherent expositions.

Discover the scenarios and relive the experience “The Way of Effects” through our event photo gallery.


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